Living Etc's interior designer came to me with a request for a redesign. Working with another designer is always interesting, and Karina had suggestions for her branding on her own. She wanted to have an overtone of traditional Swedish design. In order to achieve this, I looked to Josef Frank (1885–1967), a Swedish textile designer, and created my own version of his textiles.
I then looked to traditional swedish colors palettes to acheive the correct overtone. I matched slightly different colored logos with each background, and created a branding element that could change colors, and where I could take bits and pieces of it for different aspects of the branding.